Wryangle

WRITING WITH AN EDGE

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Know-how from twenty years in blue-chip marketing management

Experience of driving major campaigns and briefing top copywriters

Imagination of a topical satirist working in stage and radio


What that means
Corporate marketing and comedy writing are not always wholly unconnected disciplines. Both demand clarity and impact. A marketer’s passion for delighting customers is tested to destruction by any comedy club audience. My speciality, topical satire, is comedy’s most voracious genre. Deadlines are ridiculous. Material unused is dead forever. Learning is quick and humility painfully becomes second nature. Experiences like these can only help hone the creative edge - whether it’s comedy or commerce. Or both.

To see what all this means in practice, why not take a look at some of my Work

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Frank Gehry’s Guggenheim museum in Bilbao, Spain, works by virtually abandoning the straight line. This stunningly memorable building illustrates perfectly how even the most audacious design can still deliver absolute functionality.


In writing, ideas will always be communicated more effectively and memorably when expressed in fresh, unexpected ways. That’s the core wryangle philosophy.